Executive Summary

My objective is to insert myself firmly within the professional design community to develop key partnerships, expand my knowledge and understanding of design’s role in business, and contribute my time and talents towards meaningful initiatives that affect not only designers/creatives but society as well.

My experience includes retail, real estate, architecture, urban development, general market advertising, and online marketing technologies. As much as possible, I insist on basing persuasive, clear visual design on sound business strategies.
Arnold Dela Cruz’s Specialties:

Branding, corporate identity, print, advertising, marketing, point-of-purchase, web design, broadcast media, illustration, storyboarding, off-line editing, copy writing, casting, directing

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